Who We Are
Refinish Distributors Alliance (RDA) is a national group of paint specialty distributors committed to delivering refinish products and exceptional value-added services and products to our customers and suppliers.

What We Do
RDA’s positive approach to growing business offers tremendous opportunities for manufacturers and suppliers, such as increase in sales, marketing of new products and techniques, assisting and providing training programs, and lowering sales and distribution costs, all with a knowledge that your products will be well marketed and represented.

The Benefits

• The purpose of RDA is to provide leading and professional distributors with a "common theme" approach to market products and services to the collision industry.
• RDA is "Your Collision Solutions Partner".
• RDA represents a cross-section of all major refinish brands and is supportive of the products, programs and projects of these companies.
• RDA represents a cross-section of distributors with sales in excess of $350 million with a goal of $500 million by December 2011.
• RDA membership development focuses on members known for their integrity and commitment to success of both their business and their customer's businesses and in return, RDA provides a positive format and environment for its members and suppliers.
• RDA will grow its business with market leading distributors (market leaders / market makers) representing all major brands and markets by adding value to the collision industry.
• RDA members create buying and marketing programs to national, regional and local auto body, collision shop, and dealer groups.
• RDA members indentify, develop and implement the marketing programs and training request initiated by the collision industry.
• RDA is visible and active (to be seen and heard) in all major collision industry advocacy and advisory groups.
• RDA is a "for profit" company, creating income through marketing programs and products, increased manufacturer support, and exclusive distribution opportunities.